Teens Are Turning Away from Facebook Because Tumblr Is Real, and Parent-Free – J.K. Trotter – The Atlantic Wire

Is Tumblr more comfortable to use?

The Cyber Tribe

The Atlantic Wire bills itself as “what matters now,” but where have they been? This is old news to participants. However, I like to see this empirically established by Pew.

Teenagers really are over Facebook. In February the social network warned investors that “our younger users … are aware of and actively engaging with other products and services similar to, or as a substitute for, Facebook.” And in April the investment bank Piper Jaffray reported that products and services like Tumblr and Twitter were further eroding Facebooks dominance among the Justin Bieber set. But why? In a deep report published on Tuesday, Pew Research explains that teenagers departing the social networks blue confines are looking for something more… real. More authentic. Which, ironically, was the initial draw of Facebook, one of the first social networks to require real names.

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